Capitol City Speakers Bureau
  • Home
  • Speakers
  • Events
    • American Heart Month
    • Patient Safety Awareness Week
    • Stress Awareness Month
    • National Nurses Week
    • National Women's Health Week
    • Breast Cancer Awareness Month
  • Blog
  • Clients
  • Testimonials
  • What's New
  • About
  • Contact
  • Request
Capitol City Speakers Bureau
We help you THRILL your audience!
800-397-3183
Call this number today!
Picture

BLOG

Making Your Brand Stand Out from Your Competition

3/23/2021

0 Comments

 
By Josh Linkner

As consumers, we’re besieged with puffery. Brands shout at us, boasting they have New York’s #1 pizza, the world’s best coffee, America’s favorite car, or the best blue jeans in the universe. But these hollow claims fall flat with our exceptionally well-developed BS detectors.

In sharp contrast, one creative restaurateur took the opposite approach. The owner of Aunt Dai’s Chinese Restaurant in Montreal prefers a more brutally honest approach. Listed next to each item on the menu are ‘owner’s comments’, serving up transparency that will make you chuckle. Here are some of my favorites:

Sweet and Spicy Pork Strips: “I am not a huge fan of our version of this dish, to be honest.”

Orange Beef: “Comparing to our General Tao Chicken, this one is not that good.”

Black Pepper Chicken: “Don’t let the name fool you, this one is NOT authentic Chinese food. True story, one customer got really mad because it’s not so Chinese.”

Beef and Potato Stew: “Because of this dish, I gained at least five pounds.”

The honest comments are disarming, genuine, and unexpected. Instead of over-promising with exaggerated claims, this forthright entrepreneur shares the truth about his dishes. He explains that one dish “is really too dry”, while another is “totally not recommended for takeout or delivery, since it gets soggy.”

With an estimated 65,000 Chinese restaurants in North America, here we are marveling at the one who stands out by doing the opposite. In nearly every industry — from oil change shops to landscape designers to beauty salons — competitors are nearly indistinguishable from each other. While blending in with the flock can be helpful for animals in the wild, the herd mentality can be deadly in business.

Aunt Dai’s menu tells you without hesitation that one chicken dish is worse than another, or that despite the shrimp dish’s popularity, the owner just isn’t 100% satisfied with the flavor. But think how eager you’ll be to order the items that they proudly recommend. The creative menu serves as both a competitive differentiator and also a mechanism to build customer trust and loyalty.

In our own businesses, let’s push the creative boundaries. Let’s reject conventional wisdom in favor of fresh approaches to delighting customers. Let’s challenge ourselves to bust the traditions instead of complying with them in order to generate mouthwatering results.

According to the menu, when you order the Sichuan Spicy Pot, “You may experience numbness of your lips from the Sichuan peppercorn.”

Similarly, you may experience a tingling of satisfaction when you outpunch your competition by pursuing unorthodox approaches.


Planning your next event? Get in touch with us at the Capitol City Speakers Bureau today to schedule your ideal speaker and make your event  a success!
0 Comments



Leave a Reply.

    Archives

    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    July 2017

    Categories

    All
    Amy Dee
    Barbara Bartlein
    Beth Boynton
    Bobbe White
    Bobby White
    Christine Cashen
    Colette Carlson
    Courtney Clark
    David Glickman
    Donna Cardillo
    Jack Uldrich
    Joe Flower
    John O'Leary
    Jonathan Burroughs
    Karyn Buxman
    Kathleen Pagana
    Kathleen Passanisi
    Kathy Dempsey
    Kenneth Kaufman
    Kristin Baird
    Laurie Guest
    LeAnn Thieman
    Roger Crawford
    Ron Culberson
    Steve Berkowitz
    Tim Hague
    Vicki Hess
    Zonya Foco

    RSS Feed

Home

SPEAKERS

EVENTS

Blog

CLIENTS

ABOUT US

Contact

Copyright © 2021 Capitol City Speakers Bureau
  • Home
  • Speakers
  • Events
    • American Heart Month
    • Patient Safety Awareness Week
    • Stress Awareness Month
    • National Nurses Week
    • National Women's Health Week
    • Breast Cancer Awareness Month
  • Blog
  • Clients
  • Testimonials
  • What's New
  • About
  • Contact
  • Request