Capitol City Speakers Bureau
  • Home
  • Speakers
  • Events
    • American Heart Month
    • Patient Safety Awareness Week
    • Stress Awareness Month
    • National Nurses Week
    • National Women's Health Week
    • Breast Cancer Awareness Month
  • Blog
  • Clients
  • Testimonials
  • What's New
  • About
  • Contact
  • Request
Capitol City Speakers Bureau
We help you THRILL your audience!
800-397-3183
Call this number today!
Picture

BLOG

How to Use Reframing to Shift to a More Positive Mindset

11/28/2018

0 Comments

 
By Laurie Guest

Reframing issues, a specialized topic in communication, assists in restructuring thinking and addressing problems. Because mindsets are powerful and influence future choices and behaviors, successful reframing puts your organization in a favorable position through accurate communication. When should you consider reframing your issues? When the public perception of a situation is skewed or when false information is floating in your marketplace, consider reframing.

What does reframing look like?
When I worked for two doctors who were married, we photographed them separately any time we planned a special event so we could get more photos done with our guests 
in a shorter period of time. She would be seen with some referral sources while he would be seen with others. Those professional photos would then be sent to the local papers
 of the referring source as a press release.

As a result of the published photos, the rumors started that they were headed for a divorce. How did we reframe it? We simply took the photos with three people in the picture so they no longer looked separated.

Another even wider known example is with Domino’s Pizza. For years, they’ve had a reputation of producing subpar pizza.

Taking the issue head on, they put it in their advertising, “We want to make our pizza taste better.” They called it as people were seeing it, which was a very bold move. It was also a great way to reframe how consumers felt about their product. Most of the time, thinking in advance about framing the issue pays off. If there’s a false rumor surrounding your organization or maybe a truth to the gossip, you need to take a stand for your position.

Steps to Reframing An Issue
What are the steps to reframe an issue and avoid pitfalls? Begin by asking what is the issue, who’s involved, what lead to the problem, and what’s the best solution? Does the public need to know about this? What will be different in the public opinion after we reframe?

You may be wondering how staff play a role in this topic.
 It may seem like this is a management and business owner issue. However, staff play a large role in keeping the issues rolling. Sharing inside gossip at backyard barbecues with friends and family exacerbates the rumor mill. Like the old game of telephone, the retelling of data is rarely exactly the same. By the time it has passed between several people, the message becomes unrecognizable from the original.

Though this is certainly easier said than done, remember what goes on at work should stay at work. What is the image you send to the community? If a friend asks, “How are things going at work?” and you respond, “Man, I’m telling you, things are so messed up over there. I don’t know how much longer we can even keep the doors open,” you just pushed yourself one more millimeter out of a job.

Instead, reframe the issue in positive language. Say, “Well, things have been stressful lately, but I really believe in the work we’re doing. I’m hoping the new management will make things easier.”

When you reframe your image, remember to choose words to your advantage. As a team, discuss whether you need to reframe current issues in the marketplace. If you do, then develop a campaign to reframe and improve your image.

Looking for your next healthcare speaker? Get in touch with us at the Capitol City Speakers Bureau today to make your healthcare event a success!
0 Comments



Leave a Reply.

    Archives

    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    July 2017

    Categories

    All
    Amy Dee
    Barbara Bartlein
    Beth Boynton
    Bobbe White
    Bobby White
    Christine Cashen
    Colette Carlson
    Courtney Clark
    David Glickman
    Donna Cardillo
    Jack Uldrich
    Joe Flower
    John O'Leary
    Jonathan Burroughs
    Karyn Buxman
    Kathleen Pagana
    Kathleen Passanisi
    Kathy Dempsey
    Kenneth Kaufman
    Kristin Baird
    Laurie Guest
    LeAnn Thieman
    Roger Crawford
    Ron Culberson
    Steve Berkowitz
    Tim Hague
    Vicki Hess
    Zonya Foco

    RSS Feed

Home

SPEAKERS

EVENTS

Blog

CLIENTS

ABOUT US

Contact

Copyright © 2021 Capitol City Speakers Bureau
  • Home
  • Speakers
  • Events
    • American Heart Month
    • Patient Safety Awareness Week
    • Stress Awareness Month
    • National Nurses Week
    • National Women's Health Week
    • Breast Cancer Awareness Month
  • Blog
  • Clients
  • Testimonials
  • What's New
  • About
  • Contact
  • Request